The product: Taco Tijuana Food TruckTijuana is a line offood trucks specialized in Mexican food especially - spicy -. We offer all theproducts of Mexico such as tacos, flautas and burritos.
Having trucks gives us freedom of movement and to be able to reach our clientswhere they are without having to travel. Since a truck is sometimes notcomfortable to eat, the food is delivered in comfortable and ecological boxesand bags. The objective of our app is that customers can request their menusand be able to pick them up where the truck is conveniently.
The problem:
People don't see food trucks as ahealthy and competitive option. Also these are difficult to find and peopleprefer the option of domicile from traditional restaurants.
The goal:
•Makefood trucks a healthy and fresh food option.
•Maketaco trucks a food option on hand.
•Makeordering food from taco trucks easier, faster and more convenient.
•First:
Interviews were conducted withmiddle-aged people living in Bogotá, Colombia. Where they discussed theirhabits of eating ready-made meals and their availability to buy food from foodtrucks.
•Second:
People are asked about theiravailability to buy Mexican food in food trucks.••Third:The process of buying foodalready prepared was reviewed.
In order to achieve a closer reach of our possibleaudience, a survey was carried out among middle-aged people residing in Bogotá- Colombia who consumed and / or asked for take away food.
In Colombia theculture of food trucks is not so widespread, the refore it was also asked if itwas convenient to consume in one of these.
Questions:
•Can you describe your current schedule and how youbalance your responsibilities with meal planning?
•How often do you order meals at a restaurant? When youdo, what is your motivation for doing it?
•Do you know the food trucks or food trucks in yourcity? ... Do you use them? ... How often?
•What do you think of the experience with this type ofservice? ... Is it difficult to use them? ...
•What do you think should be more accessible? .... ortake food to your home? .... Being in special places?
As a/an
Very busy person who does nothave time to cook at home
I want to
You want to buy fast and healthyfood easily. Have a variety of options and be able to find it easily
So that
You order your food from the foodtruck and you can pick it up hot at a nearby location.
